General info

New Zealand

I’ve been in the creative industry since 1996, starting in student radio before “selling out” and going agency-side in 1999.

I’m a writer, that’s my specialty. But, being a creative, I haven’t been able to help myself. Throughout the last 20 years I’ve developed a whole bunch of other skills that (I think) you need in the job. I love getting my hands dirty; I’m handy on the Mac, I shoot, edit, record, play, direct, and do whatever needs to be done to get it done.

I’ve been responsible for leading some great pieces of business. As Creative Group Head on ASB I was lucky enough to lead the iconic ‘Goldstein’ campaign and help keep it on track as NZ’s favorite campaign. And currently I’m Creative Lead on Mitre 10 – another much-loved Kiwi brand.

I've delivered global award-winning solutions for a long list of clients in New Zealand and internationally, and have worked on everything from frozen chips to financial institutions.

I like working with great people who are driven to do great work, and will take on whatever you throw at me.

Bring it on.

WORK

  • Senior Creative (Writer) / Creative Lead
    Auckland, New Zealand
    2011 - Present
    FCB

    Creative Lead: Mitre 10

  • Freelance Writer
    Auckland, New Zealand
    2009 - 2011
    Freelance

    Long term contracts at Sugar & FCB

  • Senior Creative / Creative Group Head
    Auckland, New Zealand
    1999 - 2009
    Whybin TBWA

    Creative Group Head: ASB Bank, The Radio Network, VISA
    Lead Creative: Apple (Australasia).
    Bass Guitar: agency band.

  • Creative (Copywriter)
    Auckland, New Zealand
    1996 - 1999
    95bFM

    Producing & directing the infamous bFM radio ads in-house.
    Brand guardian.

A FEW THOUGHTS


  • NO WANKERS

    Culture is really important to me. A great work environment with supportive, collaborative people facilitates great work. Simple. It’s even more important these days when the greatest work is the sum of many parts, disciplines and people. If all the gears aren’t working together, then we’re not going to get anywhere. 


  • IT'S OUR IDEA

    Ideas go nowhere when you keep them to yourself. The more people you let in, the better and bigger it’ll be. Keep the idea to yourself, and it won’t go far. See below.


  • THE 'C' WORD

    Collaboration. (I know, I know… boardroom bingo!) But these days we’re not going to get anywhere without everyone doing their bit. For a campaign to work properly these days you need everyone to do their part. PR, Social, Digital, Media, Design, Strategy – creatives can’t do it all, and those who think they can… well, see thought #1.

Play


  • Fun stuff.

    I’ve hosted radio shows, played in bands, made my obligatory short film, taken cool photos, and written a regular weekly column in a magazine. I can build a mean retaining wall, fix up cars, and change a nappy faster than you can say “How the hell did something so horrible come out of something so cute?” Yep – I like to get my hands dirty.

Awards


  • 2018

    AWARD – SILVER - Go Balls Out  - PR Charity
    AWARD – Finalist - Go Balls Out  - DIGITAL Mobile Charity
    BEACON MEDIA AWARDS - GOLD - Go Balls Out - Charity
    D&AD - Wooden Pencil - Go Balls Out - Branded Content & Entertainment - User Generated
    D&AD - Wooden Pencil - Go Balls Out -  Media - Use of Social
    D&AD - Wooden Pencil - Go Balls Out - PR / Use of Digital & Social Media
    FESTIVAL OF MEDIA APAC AWARDS - GOLD - Go Balls Out - Best Social Media Campaign
    AXIS - Bronze - Go Balls Out - Charity Creative Use of Media
    AXIS - Bronze - Go Balls Out - Charity Campaign
    AXIS - Bronze - Go Balls Out - Charity PR/Promo & Activation
    AXIS - Finalist - Go Balls Out - Charity Direct
    NZ DM AWARDS - SILVER - Go Balls Out - Industry - Not for Profit
    NZ DM AWARDS - SILVER - Go Balls Out - Channel - Social Media/Viral


  • 2017

    STOP PRESS - Go Balls Out - Idea of the Year
    EFFIES - GOLD - Go Balls Out Limited Budget
    EFFIES - GOLD - Charity Not for Profit
    EFFIES - GOLD - Most Effective Social Campaign
    SPIKES - Gold - Go Balls Out - PR - Co-creation & User Generated Content
    SPIKES - Bronze - Go Balls Out - Mobile - Activation by location
    SPIKES - Shortlist - Go Balls Out - Grand Prix for Good
    CANNES – Bronze Lion – Go Balls Out - Mobile – Content for User Engagement
    CANNES – Bronze Lion – Go Balls Out - PR – Co Creation & User Generated Content
    CANNES – Shortlist – Go Balls Out – Mobile – Activation By Location
    CANNES – Shortlist – Go Balls Out – Mobile – Co Creation & User Generated Content
    CANNES – Shortlist – Go Balls Out – PR – Charities & Non Profit
    CANNES – Shortlist – Go Balls Out – Health & Wellness – Brand Led Education & Awareness
    AXIS – Finalist – Mitre 10 – Bantermatic - Digital
    Beacon Media Awards –  Silver - Mitre 10 Weather Mate – Best Use of Technology
    Beacon Media Awards – Silver - Mitre 10 Weather Mate – Retail / Etail
    Beacon Media Awards – Silver - Mitre 10 Weather Mate – Best Creative Media Idea
    Beacon Media Awards – Finalist - Mitre 10 Weather Mate – Best Use of Data 


  • 2016-2015

    BEACON AWARDS – Silver – Mitre 10 - Sustained Success – Easy As
    EFFIES – Bronze - Mitre 10 – Sustained Success – Easy As
    NZ Marketing Awards – Winner – Mitre 10 Garden Club – Judges Choice - Marketing Leadership
    NZ Marketing Awards – Finalist – Mitre 10 Garden Club – Retail
    NZ Marketing Awards – Finalist – Mitre 10 Garden Club – Insight
    NZ Marketing Awards – Winner – MItre 10 - Retail – Proprietary Brands
    NZ Marketing Awards – Finalist – Judges Choice – Mitre 10 - Transformational – Proprietary Brands
    ORCA – (March) – Gregg’s – Happy Endings
    AXIS – Bronze – Campaign – Gregg’s – Happy Endings
    AXIS – Bronze – Single – Gregg’s – Bertie the Pig
    AXIS – Bronze – Single – Gregg’s – Sammy the Snapper
    AXIS – Bronze – Copywriting – Gregg’s – Bertie the Pig


  • 2014

    ORCA – (September) – Bring on the Weekend – Mitre 10
    EFFIES – Silver - Electricity Authority - Getting NZ's Number – Sustained Success
    DM AWARDS – Gold – Electricity Authority – Direct Response
    DM AWARDS – Silver – Electricity Authority – Campaign Website 


  • 2013

    2013 ONE SHOW – Merit – MINI – Free car with every dog.
    MEDIA AWARDS – Silver - Fast Moving Consumer Goods (FMCG) - Cerebos Gregg's Ltd
    DM AWARDS – Silver - Bonus Bonds - Brand Re-Launch – Conga
    AWARD – Bronze – Bleaargh! – PAK’nSAVE – Best use of experiential marketing in a promotional campaign
    AWARD – Bronze – Bleaargh! – PAK’nSAVE – Best use of ambient and/or guerilla marketing in a promotional campaign
    AXIS – Finalist – MINI - Free car with every dog. 


  • 2012

    CAPLES - Gold - Ambient/Guerilla - PAK’nSAVE - Bleargh!
    CAPLES - Silver - Retention/Loyalty - PAK’nSAVE - Bleargh!
    CAPLES - Finalist - DM Dimensional - ACC - The Killer Rug
    CAPLES - Finalist - Best Art Direction - ACC - The Serial Killers
    CAPLES - Finalist - Direct Response TV - Cerebos Greggs - Triple Love
    EFFIES – Bronze – Sustained Success – Campaign of Action on Family Violence
    CAPLES – Finalist – Vacuum Cleaner Bag DM – Save the Children New Zealand
    RSVP – Bronze – Kustom Konnections Acquisition – Customer Acquisition – Genesis Energy
    RSVP – Bronze – Kustom Konnections Rewards Programme – Loyalty/Relationship Programme – Genesis Energy
    AXIS – Silver – Bleaarrgh! Have a suck and stick it to them – PAK’nSAVE
    CANNES – Finalist - Bleaarrgh! Have a suck and stick it to them – PAK’nSAVE
    SPIKES – Bronze - Bleaarrgh! Have a suck and stick it to them – PAK’nSAVE 


  • 2011

    CAPLES – Bronze – TV – Cardboard Cutouts - Ministry of Social Development Family and Community Services (New Zealand)
    AXIS – Finalist – Art Direction – MINI – Ponsonby Market Da
     EFFIES – Grand EFFIE for Sustained Success – ASB Bank Goldstein Campaign 


  • 2009

    2009 MIDAS - Gold - Best Online Advertising - ASB Bank - Crazy WWWorld
    MIDAS - Finalist - Credit Card - ASB Bank - Crazy WWWorld
    AXIS – Finalist - Visa – Twitchiker


  • 2008

    RSVP - Grand Prix - Oxfam Unwrapped
    RSVP - Gold - Sales Generation - Oxfam - Unwrapped
    RSVP - Gold - Shoestring Budget - Oxfam - Unwrapped
    AXIS - Finalist - Radio Campaign - PlayStation Software
    AXIS - People’s Choice - ASB Bank Goldstein
    EFFIES - Bronze - OXFAM Unwrapped
    DMA Echo Awards - Silver - OXFAM - Unwrapped
    ORCA - (June) - God of War 2 - PlayStation
    ORCA - (September) - Heavenly Sword - PlayStation
    BATTLE OF THE AD BANDS - Winner


  • 2007

    Media Awards - 2 finalists - Eco Store - Moving Planets
    NZ Radio Awards - Winner - Best On Air promotion - 91ZM Rent Free
    TBWA Network Disruption Awards - Eco Store - Moving Planets
    FAIR GO AD AWARDS - ASB Bank “World’s Fastest Idiot”
    RSVP’s - Gold - Lead response - ASB Bank - Chocolate Box
    RSVP’s - Gold - Best Mail - ASB Bank - Chocolate Box
    ORCA - (March) - Merit Award - GT4 “Blip Blip”
    ORCA - (September) - Tekken 5
    DMA Echo Awards - Bronze - ASB Bank - Chocolate Box
    EFFIE - Finalist - ASB Bank - FastSaver


  • 2005

    RSVP’s - Gold - Lead response - ASB Bank - Chocolate Box
    RSVP’s - Gold - Best Mail - ASB Bank - Chocolate Box
    ORCA - (March) - Merit Award - GT4 “Blip Blip”
    ORCA - (September) - Tekken 5
    DMA Echo Awards - Bronze - ASB Bank - Chocolate Box
    EFFIE - Finalist - ASB Bank - FastSaver
    NZ Radio Awards - Finalist - Newstalk ZB - Branding
    EFFIE - Finalist - Newstalk ZB - Branding


  • 2004

    ORCA - (April) Highly Commended - ASB Bank - Tertiary Banking
    AXIS - People’s Choice Award - ASB Bank ‘Goldstein’ brand campaign
    AXIS - Bronze - Radio (Single) - ASB Bank - Easy
    CANNES - Shortlist - ‘The Den’ - XXXmas poster


  • 2003

    AXIS - People’s Choice Award - ASB Bank Goldstein
    AXIS - Bronze - TV Retail/Promotional - PlayStation2 D.I.Y.
    EFFIE - Bronze - ASB Bank
    ORCA - (October) Highly Commended - C4 Music TV – Jackass


  • 2002

    AXIS - Highly Commended - Radio Sport - Meat Pack
    AXIS - People’s Choice Award - ASB Bank ‘Goldstein’ brand campaign
    EFFIE - Gold - ASB Bank
    EFFIE - Bronze - ASB Bank


  • 2001

    ATV - Highly Commended - Nike TV Campaign
    ATV - Highly Commended - ASB Bank ‘Goldstein’ brand campaign
    AXIS - Finalist - Radio - PlayStation - Destruction Derby Raw
    AXIS - Finalist - Radio - PlayStation - Grind Session
    AXIS - Finalist - TV - Nike Granny


  • 1999/2000

    International Newspaper Awards - Gold - World Cup radio campaign
    Shots Reel - TRN - Classic Hits TVC – Wedding


  • 1997/1998

    GRANDE ORCA - Heaven Hill Bourbon - Youth Market
    GRANDE ORCA - Runner up - It’s Corialanus
    ORCA - Heaven Hill Bourbon - Youth Market
    ORCA - Auckland Theatre Company - It’s Corialanus
    ORCA - Classic Comedy Club - Stand Down
    ORCA - Highly commended - NZ Travel & Tourism School
    NZ Radio Awards - Finalist - ALAC - Fairytale